Well. Finally.


The DeKalb City Council is getting close to approving a DeKalb-Taylor Municipal Airport (DTMA) Marketing Plan. (See here, starting on p. 5.) The proposal is a concise and informative 15 pages. I found the SWOT analysis (Strengths, Weaknesses, Opportunities & Threats) more direct and insightful than I think we would have gotten in-house, so maybe hiring Hopkins was a good move.

I do want to point out that the move to prod the city toward a marketing plan started right here at citybarbs in 2008. That was the year people such as myself made the airport an issue as a money pit at budget hearings. I also made it part of my mayoral campaign.

If you think it’s too much to claim credit for the idea, I challenge you to explain how the airport had gone so long without a plan, but after a bunch of residents made noise publicly it’s finally accomplished.

My main aim, though, is not to crow about it but to demonstrate that over the long haul it’s worth it to make the noise, credited or not. Sometimes it gets results.